Lg India Core Competencies Marketing Essay

Lg India Core Competencies Marketing Essay Indian telecommunication industry is considered one of the biggest markets worldwide. LG Electronics entered the Indian telecom market in 1997 as a subsidiary named LG Electronics Pvt. Ltd. The entering strategy was just to create a company presence in India (Tolputt, 1999). LG faced many difficulties in developing a market share in mobile sector but later somehow managed to achieve 4.6% while the leading company Nokia was ranking at 64%. Quickly thereafter, LG was able to attain a position of 14.4% in urban market due to adoption of CDMA technology. In the year 2007-2008 only it generated revenue of above $30 billion which went up to about $54 billion in 2012. Great company, great people is the philosophy of LG. This philosophy indicates the LGs vision to provision and adopt innovative technology. Technology has the power to alter consumers expectations. LG has achieved remarkable success due to its core competencies, availability and exploitation of resources. Promotion of LG mobile phone is mostly celebrity endorsed or cricket sponsored to increase public visibility of the brand. Other forms of advertising are also adopted to boost the sales and electronic media has proved to be the most effective of all for LG in the recent years (Gulati and Jain, 2010). LG India Core Competencies Network Capabilities Previously Indian market was crowded with GSM enabled phones and LG came up with CDMA technology focused on urban populations requirements of fast mobile data availability. This was a positive move and resulted in developing the brand name for LG in India. Moreover, LG smartphones began to attain public attention embedded with HSDPA compatibility and 3G data interface thus video calling was introduced to the people. LG Electronics has also registered itself as a patent to operate in latest LTE technology standard and working hard to boost its hardware / software capabilities (Levi and Jeyaseeli, 2011). Innovative Product Development So far LG has launched more than 50 mobile handset models in a couple of years most of these fall in the smartphone category. LG Optimus series has become among the most popular mobile series in India due to feature rich Android platform and latest hardware specifications. This series is easily catering several entry level smartphones for design conscious consumers. Android OS has become the largest smartphone platform recently and it has more than 20% market share in Indian telecom market last year. Pricing policy of LG has always focused low to mid range customers while features offered are always great as offered in pro devices of other companies. In order to satisfy the growing economies, LG has always paid attention to keep its handsets affordable for masses (Mukherjee, 2011). All the LG registered phone models are prepared in Korea and these handsets are customized according to Indian standards prior to their launch in the subcontinent. The batteries provided with these handsets are made of high quality material that is durable and efficient to withstand extensive operating conditions. All the batteries meet the minimum 10 hours talk time limit and on standby can hold charge for at least a whole month. LG phones offer young consumers a great fun and entertainment platform with fully supported multimedia capabilities. LG handsets are very stylish and sleek either these are QWERTY phones or touch sensitive phones. For music lovers, KS360 delivers the beats while KM710 is an elegant phone for fashion loving people featuring crispy LCD display. LG shine series is also very popular with metallic body and perfect finish (Verma, 2007). Multi-Sourcing Company has adopted a multi-sourcing strategy based on human resource for developing chipsets thus adding efficiency to the overall product development process. So, production staff works side by side with chipset producers for accessing the technical capabilities of phones based on these chipsets (Venkatesh and Chaudhuri, 2004). Marketing and branding teams also work alongside during designing of the handsets and launching model based ideal promotion strategies. After that the quality checking team for vigorous testing of the phones hardware efficiency, durability and reliability. Software compatibility issues are also addressed by the quality check team before approving any device (Chong, 2003). Distribution Network LG has developed an extensive distribution chain targeting retail outlets in an organized way to build the brand value. Distribution network of LG has spread nationwide and once a product is launched, it becomes available countrywide in the entire major and tier 2/3 cities simultaneously. Thus distribution network is among the sole competencies of LG Electronics and is a useful tool that plays its role in generating revenues. There are about 80,000 retails outlets in India operating at present and above 70% outlets of the country feature and sell LG mobile phones. LG Electronics offers its Indian distributors much higher percentage for a better display and promotion of their mobiles to lure their customers (Levi and Jeyaseeli, 2011). Strategic Alliances Over the years, LG is known to develop by making collaborations and acquisitions in the Electronics market. Every company has its strengths and weaknesses so realizing this fact LG has partnered strategically with other organizations to meet the customer expectations and delivering premium quality mobile phones. Some of the companies that are working alongside with LG and providing technical assistance in different fields are; Skype, Sun, Intel, Qualcomm, Yahoo, Google, Adobe and Dolby etc. These companies provide their registered software/hardware solutions for certain features of LG marked mobile handsets (Levi and Jeyaseeli, 2011). Research and Development In order to achieve the status of worlds leading phone manufacturer, LG has invested heavily in the research and development. The company believes that without research and development of technology success can not be achieved in telecom industry due to ever changing standards and innovations. LG Electronics has achieved expertise in all modern cellular technology ranging from GSM, CDMA and WCDMA. Moreover the company is preparing itself to introduce LTE technology is upcoming range of cell phones. LTE is the fastest data standard in mobile technology that can transfer data at ultra speeds that exceed ten times as compared to regular ADSL connections. There is a recent report published by the Taurus Investment that recognizes LG as the registered 3rd largest patient in LTE segment (Levi and Jeyaseeli, 2011).

Plants and Superstitions Essay -- Botany

Plants and Superstitions For many years plants have played a large part in superstitions. Although, they are not so much believed now, as they used to be. They were used to help one's fortune, wealth and fertility. It is amazing that bread was ever eaten; there were so many superstitions about it. It was used to aid in all of these things and many more, It is ironic, however, that the one thing they worshipped and used to keep harm and disease away made them ill and killed some of them. When all of this happened they blamed another superstition, which was witchcraft. "Almost all of the witchcraft misunderstandings were caused by Christianity's persecution of those who refused to abandon pagan beliefs" (Zolar, 1995), but not in the case of the Salem Witch trials. In 1692 superstitions somehow became the way of thinking. The misuse of it led to the executions of many innocent people in this country. Witchcraft was the crime, for which they were wrongly accused. Fact Net Inc. (see Internet Source) defines superstitions as "Beliefs held despite evidence. They are based on the belief that some people, Plants, animals, stars, words, numbers or special things have magical powers, which contradicts what we know about the world." A mysterious illness overcame Salem, Massachusetts. Thrashing around, moaning, babbling, and crying made up what were called "convulsive fits," which suddenly occurred in eight girls daily. Hallucinations were also a part of their fits. (see Internet Source). Everyone was terrified. Doctors came to visit, but they did not know much about disease and medicines at that time. One doctor questioned the idea of witchcraft and soon rumors spread that there was a witch in town, or maybe even a group of them we... ...tific thinking has almost swept away the ignorance of superstitions that once kept people from learning about out world. Like in the case of the Salem Witch trials "When minds are poisoned by the ignorance of superstitions, terrible things happen" (see Internet Source). Bibliography Bennett, J.W. 1999. Pride and Prejudice: The story of ergot. Perspective in Biology and Medicine 42 (3): 333-355. Spanos, Nicholas P. 1983. Ergotism and the Salem witch panic: a critical analysis and an alternative conceptualization. Journal of the History of Behavioral Sciences 19 (4): 358-369. Starkey, Marion L. 1949. The Devil in Massachusetts, Alfred A. Knopf, Inc., New York. 39- 48, 138-158. Zolar.1995. Encyclopedia of signs, omens and superstitions. Carol Publishing Group, New York. 50-52,380. Internet Source: http://www.xenu.org/factnet/GEN/FILES/BOOKS/TRUE.TXT

The Problem of Evil Essay -- essays research papers

Is there any satisfactory way of reconciling the existence of an omnipotent and all-loving God with the existence of natural evil (i.e. evil not due to the misuse of human free will)? One of the central claims of the Judaeo-Christian tradition is the existence of an omnipotent and all-loving God. Against this is the observation that people and animals suffer evil. By common sense, we would infer from this observation that God, as conceived in this tradition, does not exist - for, if He did, He would prevent the evil. This inference is called the Problem of Evil by those who profess one of the religions in the Judaeo-Christian tradition, and their attempts to 'solve' the problem have given rise to a labyrinth of sophistry. Put briefly, the solution most commonly espoused to the Problem of Evil is * Some suffering is caused by others' misuse of their own free-will (as in murder). * God does not intervene to stop people freely choosing evil because: o people can be virtuous only if they freely choose between good and evil; o having virtuous people in the world is a greater good than eradicating evil; o therefore God must allow people to be free; o therefore evil inflicted by other people is the price that God demands that we pay to enable some people to be virtuous. * Some suffering is caused by natural phenomena (as in earthquakes). Such occurrences enable people to be virtuous through: o heroics, such as rescuing those in danger; o strong faith in God, as it is harder to believe in God in the midst of grief; o humility, as people realise they are powerless against the whim of God. * Again, God does not intervene because he is using the natural disasters to engender virtue. I shall examine a number of such arguments, but first it is useful to clarify the nature of such debate. The nature of theological debate One difficulty that arises in writing about this subject is that the traditional view of God is ridiculous - as Hume's Philo says, it is fixed only "by the utmost licence of fancy and hypothesis", and the arguments put forward for it are transparently fallacious. In order to proceed with the debate at all, one must feign a deficit in the application of one's powers of reason, for if one relied exclusively on reason for deciding what to believe, then one would dismiss religion out of hand. It is well known that people hold their... ...answers here. First, although the discharge of benevolent deeds is a good thing, it is not such a great thing that it is worth inflicting war, pestilence, and old age on mankind. Second, there are ample opportunities for people to do great works that do not involve other people's suffering. For instance, they could build concert halls, or run marathons, or make scientific discoverie, or write novels. The claim that great human achievements can be secured only through other people's misery is an expression of pure evil, and not an argument for a benevolent God. Conclusion The existence of evil (natural or otherwise) in the world cannot possibly be reconciled with the existence of an omnipotent and all-loving God. If such a God existed, He would prevent the occurrence of such evil. This is therefore a definitive proof of atheism, in the sense of denying the existence of God as He is conceived in the Judaeo-Christian tradition. It must be admitted, though, that this conception of God is a sharply-delineated and simplistic one, whereas many people nowadays have a 'soft-focus' God. It is harder work for the atheist to refute the soft-focus God, although it can still be done.

Letter of Inquiry

   Dear Or alternately: Dear Sir/Madam: I have been informed of a job opportunity as IPRO Management and Technical Support Engineer by [name of referrer/optional]. I am a very interested in such a position because [qualifications or related work & interests/bulleted type lists of qualifications if possible]. I am currently employed at [name of organization] as [title of position]. Or alternately: I have just finished my Bachelor’s degree in the Multidisciplinary Studies with concentrations – Mechanical Engineering, Packaging Science, and Management Studies from [name of academic organization]. I believed my academic competencies would match qualification requirements of aforementioned position. I am looking forward to further discuss this job opportunity and how I can be a part of the success of Stratosphere, Inc. Sincerely,    One final way to be noticed the reader and to show a personal touch is by adding a post script or PS to your letter personally handwritten if at all possible.(â€Å"Cover letter advice†, 2007) Reference: Cover letter advice. (2007).  Ã‚   Retrieved March 15, 2007, from http://www.cvtips.com/cover_letter_guide_3.html   

Europeans V. Natives

Reasons the Europeans Were Victorious The European explorers were able were able to defeat the Native Americans and overpower the West Africans was due to many proximate and ultimate factors that granted the Europeans the advantage. The proximate factors that helped the Europeans were their guns, germs, and steel. The Europeans had built immunity to many of the diseases and germs that they had been exposed to over the years while in Europe. But the Native Americans had never seen such diseases, so when the Europeans came over, they carried with them these germs that were completely new to the Natives.The new animals that the Europeans brought over to the Americas also carried diseases and germs that the natives had never been exposed to before. Their germs killed off a large portion of the native population. The affects of these new diseases caused devastation in many tribes. The Native Americans had not built up such natural defenses as the Europeans had over the years, so the nativ e population shrunk from 300,000 to 500 by 1548. The Europeans carried guns and steel weapons that had been made using the metals and resources from their home countries.The Natives used weapons made of copper or wood, which will not be of any use when put to the test against a weapon made of steel. Steel is a much stronger metal- it can endure more. The guns that the Europeans carried were something that the Native people had never seen before- they had no idea how they worked. As a result, they feared them. The concept can also be compared to the horses that the Europeans introduced to the Natives. They had never seen such an animal before and when they saw these shiny, metal-covered men riding these large, wild animals, they were frightened.The ultimate factors that added to the natives’ demise were the geography, animals, and agriculture. Europe is geographically situated in a region better suited for farming because of the land and weather of the climate. Eurasia’ s more East to West land stretched further horizontally and allowed for more productive farming to occur. It reigned superior to North America’s more North to South (vertical) land. The land’s layout made it more difficult to farm, which is why the Native Americans were not as technologically as far ahead as the Europeans- they were still trying to figure out the most productive farming strategies.The Europeans had their agriculture and food supply developed and sought out, so they were able to more easily develop and meet all their agriculture needs and move on to domesticating different animals and developing more advanced technology to help them. They had the time to advance their technology as well as their fighting techniques and strategies. The Europeans were also able to broaden their horizons and explore outside of their countries and become conquistadors. The natives did not feel such a desire to and stayed concerned with what they knew- surviving off the land and hunting.

Why has it been difficult to obtain peace in Northern Ireland?

There is a large variety of social, political and religious reasons why it has been hard to obtain peace in Northern Ireland; there have also been many events that occurred in Northern Ireland that seriously hindered peace progress talks. These are four events that seriously effect peace in Northern Ireland right up to the current day, the Civil Rights Movement, Bloody Sunday, Hunger Strikes and Peace Movements. All these events will be described in my piece of work, I will identify why they happened and who was involved. I will also explain how a power sharing agreement took so long to be put into place because of the impact these events had on the prejudice between Catholic Nationalists and Protestant Unionists. The Civil Rights Movement was a series of Nationalist Catholic marches held between 1967 and 1972 in Northern Ireland, these marches were organised to protest against the discrimination Catholics faced at that time. This discrimination came in many forms for example Catholics found it harder to get houses and some families were on the waiting list for years while single Protestants were placed in homes before them. They also found it hard to get their children good education, or even get themselves a job because many employers would only take on Protestants. It even effected voting as not every Catholic was aloud to take part in the election campaign. So the Nationalist Catholics organised many marches demanding equal rights and to stop prejudice against them. Though these marches were organised with peaceful intent they often turned into mass riots and conflict between Catholic and Protestant civilians. Sometimes it was suspected terrorists had infiltrated peaceful marches and caused violence that often escalated into riots and these caused innocent people to get seriously injured. One of the most famous riots was the Battle of Bogside; this riot took place in Derry and lasted from 12-14 August 1969. The riot saw over five hundred women and children evacuated out of the area and caused over 1000 casualties. It was clear the Irish police and the Royal Ulster Constabulary (RUC) alone could not deal with mass violence on this scale so to try and stop the riots the British Government sent paratroopers in to try and obtain peace. The paratrooper's main objective was to try and destroy the IRA which was quickly reforming. But many Irish people saw the paratroopers as occupational forces and because of this they where largely hated by Catholics. This led to a lot of tension in and around the country and even led to a slight collapse in the Northern Irish government as they only half met the demands of the people involved with the Civil Rights Movement. This caused uproar as Nationalist Catholics still felt discriminated against so they continued to act out violently in public protests, this lead to one of the most tragic days in the history of Northern Ireland, Bloody Sunday. Bloody Sunday was the 30th of January 1972, it began as a march Londonderry organised by the Civil Rights Movement to protest against internment. Internment began in 1971, this was a law passed by the British Government allowing suspected terrorist in Northern Ireland to be arrested and imprisoned without charge. Catholic Nationalist was strongly against internment as most of the people arrested where Catholic, when there where almost equal amounts of terrorist on both sides. Some of the Catholics that were imprisoned became subject to torture like lack of sleep, this lead to national outrage. Pre-organised marches at this point by British Government 15,000 Catholics still congregated in the middle of the city on the 30th of January 1972 and began a protest march. But later that day violence began as Catholics began to throw rocks and other objects at British paratroopers who responded by opening fire on a crowd of unarmed civilians and killed thirteen of them, some of which were shot in the back. This did not help the peace process at all; the nation was again outraged, the little trust between Nationalist and paratroopers had now been totally destroyed and the deaths of those thirteen civilians were considered murders, the people that died were considered martyrs to the Nationalist cause. This strengthened the IRA's cause and they began to get funding and weaponry from other countries, such as the USA, they seemed to many to have proven their point that they needed to attack the Unionists and paratroopers and not just defend the Nationalist. It also affected power sharing talks between Nationalists and Unionists, Nationalist Catholics across the country saw the paratroopers as murders, and what added insult to injury was the fact that the paratroopers were not disciplined in any way for they had done, so hatred between Catholics and paratroopers and Catholics And Protestants (who by many were blamed for the deaths on Bloody Sunday) severely escalated. Catholics began to say there was no way they would ever share power with murderers, how could they ever trust the Government and Protestants to not make the same mistakes, how could they be sure there would not be a second event as catastrophic as Bloody Sunday, this meant any peace agreement between Nationalists and Unionists would be delayed. If one was put into place just after the Civil Rights Movement it would have lead to a national outrage as the hatred and violence between Nationalists and Protestants that many did not see peace as an option and many would refuse to stop the violence. The Civil Rights Movement and all its marches, including Bloody Sunday still have a big impact on peace today. Even though in 2007 a power sharing agreement was reached there is still a lot of prejudice and anger between the Nationalist and Unionist. Nationalists look back at events such as Bloody Sunday or the Battle of Bogside with hatred towards Unionists and Unionists will do likewise, it is very difficult for the people involved to forget the past and forgive their opponents. People still do not trust the British Government after the paratroopers murdered those thirteen men and this has made it difficult for the British Government to make any major decisions influencing Northern Ireland as they would widely be discredited and not accepted. Another factor that has made it difficult to obtain peace in Northern Ireland is the Hunger Strikes of 1980-1981. Members of the IRA that had been imprisoned were treated like everyday criminals, but they wanted to be recognised as prisoners of war. Prisoners of war were treated differently than normal prisoners, they got to wear there own clothes, aloud to organise their own activities in the prison, they would have freedom of association, they would serve less time for their crimes then a normal prisoner and they would not have to participate in prison work. The members of the IRA that were inside the prison believed they should be know as prisoners of war and get their privileges for a variety of reasons, for one they were jailed from a court without a jury, they felt the situation in Ireland was a war whether the Government would admit it or not and also members of the IRA that had been in the jail before them had these privileges but they were taken away as time progressed. But the British Government refused to grant them these privileges and did not allow them to be known as prisoners of war, this caused uproar with the IRA members that were imprisoned and other splinter groups. A while before the hunger strikes were put into place members of the IRA in the jail went on a thing known as the ‘Dirty Protest' this is were prisoners would cover the walls of there cell with their own excrement, though it caused extra work for the prison workers and made the jail generally filthy it did not have a large effect on the outside world. It did not bring much attention to the prisoner's situation and it was clear a larger demonstration would have to come to place to have a big enough impact to affect the outside world, the prisoners felt hunger strikes were the best way to achieve their goal. The leader of the very first hunger strikes was called Brendan Hughes, but he was not seen as a good leader at the time and made a vital mistake by calling the strike of when he thought the British Government would give in to their demands but they did not. So weeks after the first attempt at a hunger strike Bobby Sands took over as the leader and developed a plan were a new person would go on strike every week, this was so there would be roughly a death a week if the British Government did not give up to their demands, a death a week would have the ultimate shock factor on the public. Even when the hunger strikes began and Bobby Sands, who opted to be the first strikers, was about to die Margaret Thatcher refused to intervene, she did not want to admit to the situation in Northern Ireland as being a war and that meant not allowing the prisoners on strike to be know as prisoners of war, she also did consider there crimes any different as the crimes of the over prisoners, she famously declared ‘crime is crime is crime; it is not political. This sparked outrage across Northern Ireland as there was huge support for what Bobby Sands and the other hunger strikers were doing, such support that Bobby Sands was elected as an MP while he was starving in jail. When Booby Sands was announced dead May 5, 1981, he was aged 27 and was on strike 66 days, he was known as a martyr for the Nationalist cause and for the IRA. The national outcry that occurred after his death resulted in more people joining the IRA and a big increase in their activity. The British Government and Unionist were once again considered murderers by the majority of Nationalist people. Over 100,000 people attended Bobby Sands funeral, which was over one fifth the Catholics population in Northern Ireland at the time. The media coverage of Bobby Sands death sparked a wave of support and sympathy around the world for him, the other hunger strikers, and what the IRA were trying to achieve. There were huge protests on the street and violence around the country in support of what the strikers were doing. The Unionist and British response to the hunger strike was reactionary, they tried their best to stop the hunger strikes by trying to half meet the prisoners demands but they did not solve the root of the problem, the peoples pride and passion and their believe that they were correct. Eventually ten prisoners died as a result of the hunger strikes and the British Government proposed that prisoners from the IRA and other terrorist organisations were given many advantages that prisoners of war were given but they still had to participate in prison work and were not presented with the term prisoners of war. After the hunger strikes Margaret Thatcher boasted that that they had not cave in to the demands of the hunger strikers and it was a victory for the British Government. But the political effect of the hunger strikes was huge, the British government and what they stood for were resented hugely again by the Nationalist in Northern Ireland, people saw them as murders and lyres and with the events of Bloody Sunday still on peoples mind the British and Unionist were hated more then ever by Catholics. This effected peace in the long run as well power sharing was not accepted for so long because of events such as this and the passion behind them. Nationalist do not want to share power with the murders of one of there heroes Bobby Sands, and do not want to share power with people that they considered caused through there unfair democracy such violence and disorder in Northern Ireland for so many years, that caused so many lives to be lost. There have been many peace talks based around Northern Ireland over the years, most were to do with power sharing but many broke down because of events like the Civil Rights Movement and hunger strikes. The first major peace talk was the 1973-1974 power sharing executive; this was agreed between the major political parties and William Whitelaw the Northern Ireland secretary. The power sharing executive, known as the Sunningdale Agreement, suggested that a new power sharing assembly was elected to govern Northern Ireland and that a power sharing executive represented the main political parties and guaranteed to share power between the Republic and Northern Ireland. Although this agreement was well received by most parties, the DUP opposed the agreement and refused to join. A general strike was organised in May 1974 by the Unionist Ulster workers council brought Northern Ireland to a halt. This caused the power sharing executive to resign and as a result of this direct rule from Westminster returned, the Sunningdale Agreement had failed. The next attempted peace agreement was the 1985 Anglo-Irish Agreement; this was between Margaret Thatcher and the Irish Taoiseach Garret Fitzgerald. They agreed to an intergovernmental conference that would be held regularly, they would keep cross border co-operation on political legal and security matters, the British Government accepted the possibility of a united Ireland in the future, but only if the majority of Northern Ireland consented and the Republic of Ireland accepted the existence of partition and the principle of consent. Nationalist across Northern Ireland were divided in their reactions, the SDLP saw it as a big chance for progress but Sinn Fein saw it as enforced partition and did not approve. Unionist resented this agreement and would not coincided with what it was saying, big strikes and demonstrations followed the release of the Anglo-Irish Agreement and the violence of the people and paramilitaries was worse then ever, the agreement had little effect and therefore failed. One of the most major peace talks was the 1998 Good Friday Agreement; also know as the Belfast Agreement. It was signed in Belfast in April 1998 by the British and Irish governments and was approved by most Northern Ireland parties, the only major party to disapprove of the agreement was the DUP. It was though approved by most of the voters of Northern and the Republic of Ireland. The final Agreement was posted to every household in Northern Ireland and put to a vote in May it included plans for a Northern Ireland assembly with a power sharing executive and new cross border structures involving the Republic of Ireland. There were also controversial plans on paramilitary's giving up their weapons and the early release of paramilitary prisoners. A vote was also held in the Irish Republic, the result was staggering with 71% of people in Northern Ireland and 94% in the Republic voted that the agreement should be accepted. Throughout the first three years of the agreement, Unionists said the Government and major Nationalist parties were failing to live back up the rule for decommissioning of arms, as many paramilitaries such as the IRA were simply not handing over their guns. Moreover, Sinn Fein said the British Government did not demilitarise quickly enough, they stated they could not force anyone to give up arms and that the agreement only stated that the parties should use all their power to make paramilitary's give up their guns, they had discovered a bit of a loophole and arguments quickly started. Eventually after much debating a power sharing agreement has been signed recently in 2007 that the Republic and Northern Ireland are both happy to consent to, it took so long to come to a power sharing agreement that all parties are happy with because of all the complications along the way, a lot of these from the ‘battles' Unionists and Nationalist have fort with one another down the years, this caused a lot of hate and prejudice between Catholics and Protestants which lead to events such as Bloody Sunday and the hunger strikes that represented what the Irish people stood for at the time and there pure passion for what they believed in. All these events left such an aftermath that people would not consent to any peace agreements or power sharing until the situation had cooled down, we can only hope that the 2007 agreement brings peace to a troubled Northern Ireland and the civilians that live there. But will the peace last, and will all the political parties and paramilitaries be able to keep peace and settle down, we can only wait and see what the future holds for Northern Ireland.

Mrs. Fields' Cookies Case Study Example | Topics and Well Written Essays - 250 words

Mrs. Fields' Cookies - Case Study Example Expansion of business makes it excessively difficult for an entrepreneur to maintain ties with the customers and obtain immediate responses when need be. As such, customers lose the sense of belonging to the business and feel less appreciated and might avoid buying from the business thus impacting negatively on the business’ revenues and reputation. Similarly, effective communication is vital in the success of any business. Mrs. Fields’ allowed communication to take place freely irrespective of positions, a factor that can cause rumormongering and leaking of vital information that might confound the business’ operations. Effective arrangement of stock entices customers to a business. If stock is disorganized, customers tend to avert shopping in such places and sales plummets. Expansion into international markets requires that a business is acquainted with the culture, tastes and preferences of the people in the new country to avoid being rejected and circumvented by customers for violating important cultural norms. In expanding a business, one should guarantee that the touch with the customers is not lost and this can be attained by maintaining an operation level that can meritoriously be managed and pay attention to any customer feedback received. Additionally, the vine-yard communication system should be maintained to ensure that messages are passed ceremoniously and professionally to avoid misleading information from spreading. Stock should be arranged dexterously to attract customers’ attention and shun placing unconnected items on the serving counter. Finally, when expanding into new markets with different cultures, one should be able to culturally appeal to the new customers by manufacturing and offering products that are culturally acceptable as well as suit the tastes, wants and preferences. This should be ascertained by conducting an extensive cultural screening prior to